Brgy Tamago Celebrates Success in Organizing the Party Icons CB2 Event in the Philippines.

Brgy Tamago Marketing, a dynamic and innovative marketing agency based in the Philippines, has once again proven its expertise in event execution and digital engagement with the successful rollout of the Party Icons Closed Beta 2 (CB2) event. This vibrant metaverse game, blending battle royale thrills with party mini-games in a colorful theme park setting, captivated Filipino gamers from its launch through its conclusion on May 1, 2025. Here’s how Brgy Tamago orchestrated a marketing masterpiece that amplified excitement and drove massive participation across the archipelago.

Strategic Campaign Design

Brgy Tamago’s approach was rooted in understanding the Filipino gaming community’s pulse. Leveraging insights from the Philippine Marketing Association’s emphasis on innovation and community engagement, the agency crafted a multi-channel campaign tailored to resonate with local gamers. The strategy combined social media blitzes, influencer partnerships, and on-ground activations to maximize reach and engagement.

Social Media Dominance: With 81% of Filipinos using social media daily for messaging, Brgy Tamago prioritized platforms like Facebook, Telegram, Twitter, and YouTube, which are top channels for influencer marketing in the Philippines. Eye-catching teasers, gameplay trailers, and countdown posts for the CB2 event flooded these platforms, generating buzz and encouraging pre-registrations.
Influencer Collaborations: Partnering with influencers known for gaming content, the agency tapped personalities with authentic connections to the gaming scene. These influencers hosted live streams, shared exclusive CB2 codes, and competed in “Where’s Kooli?” challenges, driving participation and token collection.
Localized Content: Recognizing the diversity of the Philippines, Brgy Tamago created region-specific content, including Tagalog and English promotional materials, ensuring accessibility and relatability across urban and rural audiences.

Seamless Event Execution

The CB2 event, running until May 1, 2025, at 7:00 AM UTC, demanded flawless execution to maintain player engagement. Brgy Tamago’s expertise in event marketing, as highlighted by industry leaders like Clutch.co, shone through in their meticulous planning and on-the-ground coordination.

Community Events: The agency organized pop-up gaming hubs in key cities like Manila, Cebu, and Davao, where players could test Party Icons on high-spec setups. These hubs doubled as venues for the “Ultimate Sniper Challenge,” a competitive event that drew crowds and boosted leaderboard activity.
Reward Amplification: Brgy Tamago ensured players were motivated by promoting the $500,000 prize pool, 50,000 MNT tokens, and exclusive Kooli figurines. Clear communication about resource wipes (e.g., Yellow Diamonds and Gold Coins) post-CB2 encouraged players to secure rewards early, maintaining high engagement.
Technical Support: Partnering with local tech firms, the agency provided real-time support for downloads (Windows, iOS via TestFlight, Android APK) and wallet integrations (Ronin, MetaMask, OKX). This minimized barriers to entry, especially for players new to NFT-based games like Party Icons.

Digital and Community Engagement

Brgy Tamago ensured the CB2 event remained a trending topic. The agency’s community management team monitored X posts, noting players’ excitement over Kooli token hunts and competitive matches. They amplified positive sentiment by reposting user-generated content and addressing queries promptly.

Bug Bounty Program: To enhance the player experience, Brgy Tamago promoted Party Icons’ bug bounty program, encouraging community feedback to refine gameplay. This transparency built trust and loyalty among testers.
Mirpass NFT Integration: The agency educated players on using Mirpass NFTs for exclusive access, simplifying the process through tutorials and infographics, which increased NFT adoption rates.

Measurable Impact

The results speak for themselves. Brgy Tamago campaign drove record-breaking participation in CB2, with thousands of Filipino players joining the metaverse. Social media impressions soared, with Facebook and YouTube campaigns alone reaching over a Thousand Organic views. On-ground activations saw foot traffic exceeding expectations, and the “Where’s Kooli?” leaderboard became a national talking point. The event solidified Party Icons’ presence in the Philippines, setting the stage for future launches.

Why Brgy Tamago Stood Out

Brgy Tamago’s success stemmed from its ability to blend global gaming trends with local insights. By aligning with the Philippine Marketing Association’s push for excellence and adopting digital-first strategies from top agencies, the group delivered an immersive, inclusive, and unforgettable experience. Their commitment to community, innovation, and execution made the Party Icons CB2 event a landmark in Philippine gaming.

For businesses looking to make waves in the Philippines’ vibrant market, Brgy Tamago Marketing Group is the partner to trust. Visit www.partyicons.com for more on the game, and stay tuned for Brgy Tamago’s next big win!